July 28, 2009

Because It Bears Repeating: Listen To Jovi Rockwell

Gotta put some love out for this chica, Jovi Rockwell. I posted about her a couple weeks ago, but she definitely deserves some more facetime. I don't know too much about her - she's 22 years old, from Kingston, Jamaica, and completely blows up the songs she's on. I've only heard a handful of her tracks, but they bump like few others.

Plus, it's definitely cool to hear a female voice in reggae that's more than a gimmick - I feel like that scene (with which I am admittedly horribly unfamiliar) lacks strong ladies. There is a ton of room in the music game for voices like Rockwell - Santigold and M.I.A. don't fill the foreign lady quota - don't let them.

Rockwell caught some good pub by working on a track with Mr. Vegas on the brilliant Major Lazer debut, and hopefully will keep finding enough success to continue making music. A few notes about the songs below:

THIS FIRST SONG IS SO BALLER IT WILL MELT YOUR EYEBALLS. Seriously, I can't stop listening to this tune. I've had it for a month, and I've already listened to it approximately 30 times. That's like once daily. Which, honestly, seems light. Whooo this song is great.

Jovi Rockwell - Rizzla (YSI) (filesavr)

This second song shows off Jovi's voice a little more, and shows that she can hang with the big guns. She doesn't necessarily have the pipes of a Beyonce/Rihanna/Christina type, but she certainly has the spunk and bounce that's needed to carry a pop song. Heart attack.

Jovi Rockwell - Tonight (YSI) (filesavr)

And finally, her Major Lazer track. This track, in the context of the album, is a cooldown, a breath of air in a sweaty dancehall. Jovi picks up a decent song (the Mr. Vegas sections) and improves on it with simply her presence. I dig.

Major Lazer - Can't Stop Now (f. Mr. Vegas and Jovi Rockwell) (YSI) (filesavr)


Oh, also, she's a babe.

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