August 27, 2010

Commercial Success: Jónsi and José Make Colorful Ads

One release from this past year that has been majorly slept on in these here TSRE pages is Jónsi's Go, the stellar debut album from the lead singer of Sigur Ros. It's an album we missed, and I'm not ashamed to admit it.

Go was recently thrust back into my mind via a pretty awesome commercial - a two minute long time lapse shot of people painting a town with colorful paint. It's a fantastically artistic commercial (always nice to see) and utilizes Jónsi's "Go Do" exceptionally well. If you haven't seen it, peep it below:



The commercial reminds me of another ad that really uses a song (and colors) to its full potential - the Sony Bravia ad that features José González covering The Knife's "Heartbeats." It's another beautiful commercial, and the song really works perfectly. Peep that here too, and grab both tunes below.



Jónsi - Go Do (YSI) (filesavr)

José González - Heartbeats (The Knife Cover) (YSI) (filesavr)

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