Commercial Music

I bet all those hipsters who read this blog stopped reading when they saw my title. Good riddance, Mike Lynch. Nah, who am I kidding, I'm the whitest kid I know. I rode a decades old ladies bicycle to a bar trivia night last night. I volunteer for Barack Obama. Lather, rinse, repeat.

So, what I actually wanted to write about is this new trend I seem to be noticing - good music in commercials. I have absolutely no evidence to back this up, but I feel like it might have started with the early iPod commercials. Apple is still a big example of this - ask Yael Naim or Feist. But the trend of using fairly unknown, but fairly respected artists to back up your products does seem to be taking off. Off the top of my head, here are a few examples.

Walter Meego for Heineken.
Silversun Pickups for the All Star Game. (I really like this one.)
Citizen Cope for Acura.
Band of Horses for some type of voice activation tool.
Hem for Liberty Mutual.

There are literally thousands of even better examples. But these are the ones I've thought of recently. Besides the spread of fairly good music, I like hearing 30 seconds of a song at a time when I'm not really expecting it. Like a little kick of entertainment to keep you going.

BEEBOP OUT