Usually I don’t get too into music videos. I’m not that huge on them – for better or for worse my attention usually drifts and I realize I’m just listening to the song and not paying attention to the video at all. So I guess I don’t really see the point. Especially for those lame band-on-stage videos. Seriously, dumb.
But there seems to be a mini-revolution going on, dating back to a year or two ago and really heating up around now. Bands are starting to be really clever with their videos. In the YouTube and internet video age, bands are starting to realize that low-budget doesn’t have to mean low quality, and they are putting some really creative stuff together. Sure, there are the high profile Gagas and OK Gos that are making creative videos, but there are other realy fun vids being made. Check out Harlem Shakes’ homage to fan-created YouTube videos for an example. Subtle, but kinda brilliant.
The most recent video to bring a smile to my face is the video for The Black Keys’ “Tighten Up.” It’s cute, it’s funny, and it’s awesome. There are funny lines, cute kids, a good looking woman, a fight, and little kids flipping the bird. The best part? The look on Dan Auerbach’s face after his kid gives the finger. Priceless. Also, these are actually Auerbach and Carney’s kids, which makes the video even more fun to watch.
While we’re on the topic, let me go on record as being 100 behind the new Black Keys record, Brothers. It’s fantastic. I, like many people, doubted whether there was room for more Black Keys in my life. Don’t get me wrong, I love their earlier work. It’s just all very similar. With two piece bands (Black Keys, White Stripes, Japandroids, etc) I think there is an added challenge to innovation. There are only so many different looks you can come up with before it all sounds like old stuff. Well the Black Keys have proven us all wrong again and put together a fantastic set of jams that really expands on their previous releases and styles. Go get it, for reals.
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